Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

Wednesday, 9 May 2012

Coaching High-Level Athletes

Leading on from my last post and still using the Nike commercial series, I wanted to highlight another genuine coaching issue which I feel emerged from the series. From the video below, you can see that as coach, Bryant was dealing with some highly-succesful 'athletes'. All these people are considered successful in their relevant industries, all possessing similar and differing qualities, or skills if you will. Not so different to dealing with any team sport, no?




This idea of coaching athletes who are so to speak, at the top of their respective sports really got me thinking. The talent and ability that some high-level athletes possess may often go above and beyond what a coach can actually 'teach' as such - so how does the coach's role change?

I read a review of this idea by James Marshall in his "Secrets of success with high-level athletes" article. Marshall gathered his thoughts from several presentations at a North American Society for the Psychology of Sport and Physical Activity (NASPSPA) conference and also references some great articles. Marshall suggests successful coaching of high-level athletes involves a more supportive and cooperative approach. These athletes need to have a larger part in the goal setting and structure of their training, as opposed to the do-as-I-say approach with beginners.

Similar to the strategies used for skill development  throughout the cognitive, association and autonomous stages of learning, Marshall likens these to the Hersey-Blanchard Situational Leadership Theory on adaptive management styles used in business. The theory suggests that based on a combination of competency and willingness of people, the leader (or coach in our case) would be required to do one of the following:

Directing: Appropriate for people who have limited skills and need to be told specifically what to do. Constant feedback is required to allow such people to gauge their progress.
Coaching: Needed when a person has certain skills, is keen to train and can progress on certain tasks without supervision. Once they have reached a certain level, they need new challenges.
Support: For people who have some idea of what they want to do but may need help with the process. They are not as competent as they may think just yet, so they will need guidance.
Delegation: is for people who have reached a level of competence in their skills and have a clear idea of what they want to achieve. They want to retain contact for occasional feedback, but see themselves as partners rather than subordinates.

Situational leadership allows for the development of individuals along a path from high dependence, through interdependence to independence. The model is task-specific and therefore  high-level athletes may still require direction/coaching for instance when teaching new tactics or formations. While these players maybe be beyond competent in skill, they may not have experienced particular tasks/methods which a new coach may bring.

The ability of a coach to adapt their coaching role to athletes is increasingly important in team sports where individuals within the team will have different levels of competency across various tasks and therefore require   differing levels of coach involvement.

Marshall leaves us with four recommendations for coaches:
1.     Plan the entire competition cycle, including individual training sessions
2.     Communicate the plan clearly and regularly, and listen to what players have to say
3.     Involve the players. High-level athletes require more involvement in their own development than beginners and should be allowed time for self-regulated practice. Experienced players, such as the team captain, may be involved in team selection issues
4.     Adapt to the realities of the sporting situation. If things work well, do more of them, but if something isn't working, change it. Having a plan does not preclude the need for flexibility, and injuries, funding problems and venue changes, as well as the highs and lows of sport performance, all call for an adaptable, flexible approach.
That's all from me for this post, make sure you have a read of the articles I linked to and I encourage you to share your thoughts.

Tuesday, 8 May 2012

Coach-Athlete Communication

Recently my attention was drawn to a series of Nike commercials. The series features Kobe Bryant (Basketball star) as 'success coach' to many other industry experts.  There are 8 in total at about 50seconds each, so if you have time, head over here to watch them at YouTube. The reason for my blogging about these videos is that whilst the commercials are intended more as a joke and to generate market interest, I think that they raise/elude to a couple of genuine issues faced in coaching.

The 7th video in the series (Nike: #Kobe System: Level 6 Beastion) features Kanye West (a successful recording artist, infamous for his ego), Bryant is trying to inspire and get 'more' from West.



West:
How much more do you want from me?
Bryant: More.
West: How much more successful do you want me to be?
Bryant: More successful....
West: But I'm the best.
Bryant: But are you a different animal and the same beast?
West: What [does that] mean Kobe Bryant? 
Bryant: You're welcome.
West: [What is he] talking about?

The scene then ends abruptly, with the whole audience going along with it and inspired by Bryant's 'wisdom', but West being left clearly confused.

The thing that jumped out at me from this is the necessity to ensure that your athlete/s actually understand the information that you are providing them. Whilst as a coach you may come up with some great words of wisdom and instruction, if the athletes aren't taking it in then it is wasted. Athletes seem to have this fear at times of asking questions when they don't understand the information provided by a coach. They'll nod along saying 'yes, mhmm, yes' but be left clearly confused about what's going on. I think it's essential that we encourage our athletes to ask as many questions as possible, especially in learning new tactics/skills. We also need to know our athletes and be able to tell when they are taking information in and when they are just saying/doing what they think we want to hear/see. The key issue here being communication.

"The success of any coach, at perhaps every level of competition, is determined
by his/her ability to effectively communicate with athletes in a mutually supporting
manner. Coaches may be knowledgeable and highly organized, but without open
communication skills, these attributes may never be reflected in the performance
of their athletes.

The Australian Sports Commission (ASC) draws from this article and a similar article by Linda Petlichkoff (Speak Up or Sit Out: Encouraging Players to Ask for Help) and offers 10 tips for improving coach-athlete and team communication. I strongly suggest that coaches should read and have an understanding of the content within these articles.

Just for the record, my interpretation of Bryant's line "But are you a different animal and the same beast?" may be in relation to the need for athletes to possess many different attributes all at once, calling on which ever is needed in the situation. For instance, whilst a footballer (soccer player) may have superb skill and agility to run rings around opponents, does that same player possess the ability to be a pillar of strength when on the ball or in challenges.

How do you interpret the message and how would you try to communicate this same idea to your athletes?